Aside from narrowing down a fragrance selection from a favorite brand along with your preferred bouquet of notes, one of the most important aspects of scent selection is its staying power.

The good news is that thanks to the surge of organic aromas, the industry is slowly but surely pulling back the curtain on fragrances. “Fragrance transparency is growing, and consumers are eager ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes ...

Whatever your preferred interpretation of the classic scent, there is a wide variety of vanilla perfumes on the market—so many that it can be overwhelming to shop. To narrow down the best of the ...

The days of a signature scent are long over. Now perfumes change with the season, your style and even your mood. To ensure you have a scent for every occasion and vibe, we’ve rounded up the best ...

That’s what makes it so fun to spritz, sniff and determine the top new fragrances for men every year: They all provide something fresh and inspired, even if they aren’t always bucking trends ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

We may earn commission on some of the items you choose to buy. Fragrances in products can cause irritation, redness, and dryness, so a formula that doesn’t have them is usually safer for ...

Whether you're devoted to a signature scent or love to mix things up, your choice of fragrance sets the tone for your day or night out. Maybe you're going for something soft and powdery ...

In a market saturated with dupes and harsh chemicals, one entrepreneur dared to challenge the market standard. |Brand Stories ...