And while these drugstore primers work like magic, the truly magical part is that they won’t hurt your wallet and make ya look just as good (if not better) than one you could buy from a luxury ...

Despite some of its more controversial facets, the clean girl aesthetic can be a fun way to experiment with a simpler makeup ...

Biles kicked off her beauty routine with Milk Makeup Hydro Grip Primer ($38), a dewy gel formula ... when she name-dropped the brand in a different “GRWM” TikTok. Next, Biles applies blush ...

It works like a primer under makeup but also makes my skin ... The Refy Brow Sculpt is a staple product among the lot of GRWM videos on TikTok. If you love a clean, laminated brow look, this ...

If you struggle to get your make-up to last the day and constantly have to contend with your foundation gathering in fine lines or sitting unevenly on top of areas of uneven skin, then a primer is a ...

Finding the perfect makeup primer that matches your skin type can be tough, especially when there are so many products out there available. A primer is applied after skincare and before makeup ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...

Consider the best primers as your new secret weapon for longer-lasting makeup and a smooth complexion. Our editors and experts handpick every product we feature. We may earn a commission from your ...

In a new GRWM video that she shared on TikTok on Aug. 6, the gymnast, 27, thanked her supporters for sticking with her over the years. "I also just wanna give a quick shoutout to all of my ...

“GRWM is not just about me. Our team is one of the major driving ... are the Radiance Tints (which can be used as concealer or foundation), the Makeup Prep Squad (primers), Life-proof Setting Sprays, ...

Throughout the games, we’ve spotted athletes with their go-to products in tow, whether in a GRWM or in the middle of a match. For your leisure, we’ve compiled a list of all the Olympian ...