T he 1920s saw incredible transformation in typography and graphics more broadly. It was, in fact, the decade when the term ...

In contrast sans-serif fonts, such as Arial, Helvetica and Futura, are simply fonts that don't have serifs' 'sans' being French for 'without'. (In the image above, the 'A' and 'a' on the right are ...

Digital media, such as web and mobile, preferred Sans-Serif fonts, like Helvetica and Futura, with thicker fonts achieving a Mean Z value greater than 30. This finding aligns with the need for ...