Fable & Mane, is one such brand that incorporates Ayurvedic treatment into their products. Sibling founders, Akash and Nikita Mehta. Founded by siblings Akash and Nikita Mehta, they too have solic ...

A staple in their routines, the name Fable & Mane stems from the time when their grandmother would rub oils into their hair and tell them stories. Years later, Fable & Mane would be born and go on ...

8,000 people, 50 brands: what Sephora’s annual festival reveals about the future of beauty Thousands of fans flocked to Sephora's 'beauty funhouse' in Atlanta to meet brands like Sol de Janeiro ...

Glow Recipe’s Christine Chang and Sarah Lee, Danessa Myricks and Fable & Mane’s Akash and Nikita Mehta star in the the 30 ...

Companies like Squigs, Ranavat, Sahajan and Fable & Mane are reaching a new generation by blending traditional Ayurvedic rituals and ingredients with of-the-moment branding and marketing.