So in lieu of actual new alternative products they are embarking on an advertising campaign in Germany to promote their green credentials such as they are. The thought is that they haven't ...

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But marketing itself has its own significant environmental footprint, over which marketers and their agency partners have direct control. Whether it’s the production of physical campaign materials or ...

Adverts for drinks firm Innocent have been banned after the advertising regulator ruled they "misled" customers over the firm's environmental impact. The adverts show animated characters ...

Can advertising help promote greener behaviours? From the very first time this question came up with our partners at ITV, we believed the answer to be yes. For starters, plenty of research tells us ...

is to release new guidance to ensure ads don't mislead people about the environment. The regulator will be launching inquiries to analyse environmental claims made by companies in sectors such as ...

Since the 20th century, media reports of environmental disasters have contributed to important ... we were able to support key marketing principles with numerous case studies sourced from WARC. It ...

An environmental group is taking aim at Gov. Gavin Newsom’s national ambitions by running a series of attack ads in four battleground presidential states to force him to speed the closure of the ...