If you see, for instance, that a specific set of people shops online using a tablet ... a product or have already launched, building personas has a positive impact on the overall customer experience.

A user persona, also known as a buyer persona, customer persona, or customer avatar, is a made-up character that represents your ideal customer. Although you may use real customers as models to ...

Businesses can effectively meet customer expectations and provide a digital experience that sets ... [+] them apart in today's competitive market. A user-centric design is fundamental for a ...