"You could create custom-fit seats that conform to your shape, things like that, that you couldn't do with cars now." Produced by Will Wei. More from Game Changers At the International ...

Among Yvonne De Carlo's prized possessions was a 1965 Jaguar Mark X, a luxury sedan customized by the legendary George Barris ...

We do custom upholstery, we do everything that's inside of the car. Carpet, headliners, we can wrap steering wheels, seats, dashboard, door panels… so everything. I do a lot of steering wheels ...

Evenflo, maker of car seats and other baby gear ... Sensory Soothe lets you mix sounds and lights to create combinations customized to your little one’s preferences — perhaps a mini mobile ...