For this new collaboration, the Ross Cimarron fly reel merges with the colors and logo of the Coors Banquet beer. Two classics merging into one outstanding fly reel. Its release date is April 2 ...

For the bar’s 52nd birthday month — April — Laura is adding Coors Banquet and Coors Light to the menu. She’s even bringing in “obnoxious” Coors signs so nobody misses the memo.

The brand also retained a substantial portion of the step change in share gains achieved in the U.S. in 2023 alongside sister brands Miller Lite and Coors Banquet.

From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian ...