Here, we replace products and services from the standard Value Proposition Canvas and replace it with content ideas. The content ideas will be mapped to the jobs, pains and gains. Content to help ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to ...

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.