One of the 30-second spots taps into the intensity of hit shows like “Game of Thrones.” It starts with a medieval royal preparing to go to war in the name of colorectal cancer screening, declaring, ...

Even before the current campaign, however, Cologuard had already entered into pop culture through its popular animated box, according to Nanda. “He’s our best friend,” she says.

Exact Sciences rose Friday after the Food and Drug Administration approved its next-generation colon cancer detection test, ...