The client brief is an early hurdle at which the agency media strategist can fall. Too often it will not supply sufficient, clear, or even accurate infor­mation. There is a technical term for this ...

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Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into ...

A key aspect was creating a template for Schools’ user requirements – an Education Design Brief – alongside a methodology for ... to help increase both efficiency for the Local Authority client and ...