Cheetos (smartly) waited until April Fools’ Day was a distant ... pockets to accommodate both small and larger bags of the product and the towel-like fabric patches on each leg to collect remnants of ...

Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby Silverstein & Partners explain how this truism inspired an idea that went viral for Cheetos. The goal of the ‘Other Hand’ font ...