There were more than 1,000 people on the waiting list for Cheetos' New York City pop-up restaurant. The Wall Street Journal reported all 300 openings at The Spotted Cheetah were filled within six ...

I bought 10 bags lol,” one user wrote. Cheetos later shared a video on Instagram on Feb. 18 suggesting that the brand’s mascot, Chester Cheetah, was responsible for the leaked flavor reveal.

Riverboat Louis Armstrong has been transformed into a Cheetos-themed boat for Super Bowl week. Chester the Cheetah is riding on top of the boat, cruising the Mississippi River near the French ...

Chester Cheetah, had Canadians believing the iconic orange snack was just for kids. To appeal to parents, that also meant downplaying the most distinctive—and divisive—aspect of the product: the ...