Oxford v Cambridge renamed as ‘Chanel J12 Boat Race’ after new long-term sponsorship deal
The annual University Boat Race is to be sponsored by a luxury watch as French fashion giant Chanel launches its first foray ...
Robb Report17d
Chanel Teams Up With the Boat Race for Its First Sports Sponsorship
Starting on April 13, 2025, the event, which takes place every year on the River Thames, will be renamed the Chanel J12 Boat ...
Spotlight On Sponsors: Chanel Locks In First Of Its Kind Sports Partnership
Chanel has taken a bold step into the sports sponsorship world, locking down a first-of-its-kind partnership with The Boat ...
Chanel to sponsor The Boat Race from next year in long-term partnership
Chanel to sponsor The Boat Race from next year in long-term partnership - The deal will see the race renamed The Chanel J12 ...
Boat Race renamed in new Chanel partnership
The iconic Oxford-Cambridge Boat Race will be renamed to the “Chanel J12 Boat Race” next year due to a long-term partnership ...
cambridgeindependent6d
The Boat Race unveils a new sponsorship deal with Chanel
The renewal of next year’s rivalry between Cambridge University Boat Club and their Oxford counterparts will be known as the ...
Chanel dips oar into sport as Boat Race sponsor
Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of ...
Chanel dips its oar into sports sponsorship with Oxford-Cambridge Boat Race
Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race.View on euronews ...
AOL16d
Chanel to sponsor The Boat Race from next year in long-term partnership
From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper.