The Cola market, dominated by global players like Coca-Cola till now, will never be the same again. Priced at Rs 10, Campa ...

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...

Reliance Consumer Products (RCPL) has taken its confectionery to the African market and has also expanded its carbonated ...

While competition could affect margins, Citi believes Varun Beverages has several levers to manage this challenge.

Pepsico and Coca-Cola, which have an estimated 85% of the cola market, will naturally be feeling the heat with Campa’s aggressive advertising strategy. Raising the stakes The carbonated soft ...

Coca-Cola’s “Half Time” push aimed to own India’s sports-obsessed culture, but Pepsi’s counter has shifted the narrative. Meanwhile, market dynamics are shifting. Reliance’s Campa ...

Pepsi vs Cola vs Ambani’s Campa vs Smoodh vs Amul TRU: The ₹10 beverage market competition has increased with several companies launching flavoured milk, sparkling water, and buttermilk products.( ...