All these factors can help businesses cultivate a snapshot of the "ideal customer" or "customer persona." This information helps companies deepen existing customer relationships and reach untapped ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...

A key part of marketing's job is to create sales-enablement tools that help the sales organization improve their effectives in generating revenue and increasing customer acquisition. This article ...

Product managers, e-commerce specialists, and marketing professionals all rely on personas to target specific customer groups. They filter decisions about product development, Web outreach, and brand ...