Brutal Fruit advert condemned for promoting illegal beach drinking
A recent complaint to the Advertising Regulatory Board has led to the withdrawal of a Brutal Fruit advert that allegedly ...
Brutal Fruit advert iced over drinking in public by-law contravention
There is no doubt in the minds of the Directorate, having watched as a whole, that the commercial condones and in fact ...
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ARB ruling | Should alcohol brands advertise on the beach?
The Advertising Regulatory Board (ARB) has ruled against a Brutal Fruit advertisement following a consumer complaint that it ...
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Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand
Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively ... around the success the brand’s Brutal Fruit Spritzer's SheBeen: South Africa's First-Ever Women-Only Bar campaign.