Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand ...

Investopedia / Mira Norian Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables ...

In adland, we love to wring our hands and ask what marketers need to do so that all CEOs and CFOs will take them seriously.

A.C. Americas, the parent company for A.C. Lighting, is pleased to announce the appointment of Nick D’Angelo ... Read More ...

Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the WorldLOS ANGELES, Aug. 15, 2024 ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...

This means prioritizing customer relations and establishing effective communication to cultivate strong relationships with ...

In today's dynamic world of fashion and lifestyle, the realm of luxury brand management stands out as an enticing career path. Whether it's fashion houses that dictate global trends, iconic beauty ...

YPO, one of the largest public sector buying organisations in the UK has appointed a new Brand Manager. The newly created ...

Meet Maddy, 26, a social brand manager for L'Oréal in London. Her ability to speak French helped her secure her position at this French cosmetics company. Find out more about how she uses French ...