How to Create Compelling Brand Narratives That Resonate With Skeptical Consumers
Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...
Digital Reputation Management: How To Protect Your Brand's Image
You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking place in your meetings and marketing campaigns; a big part of it is what’s ...
Warc3y
Converting brand image into equity
Defining strong brands; how brand images drive brand equity. Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s, marketers have struggled to come to grips with the ...
Tuko on MSN6d
Tesla sales plunge by 49% in Europe over stiff competition and brand image issues
The drop came despite a 28.4-percent increase in overall electric car sales in the EU over the same two-month span to 255,489 ...
Localsyr.com6d
Building Brand Partnerships with Student Athletes at Syracuse University
Summit is a unique opportunity for Syracuse University athletes to participate in building brand-athlete partnerships in the ...
Harvard Business School7y
Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images
Higie, R., and G. Zaltman. "Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images." In Advances in Consumer Research, Volume 21, edited by C ...