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Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image.

If you're a member of University staff you can find the brand guidelines on the staff intranet. We've created a range of ready-to-use toolkits featuring resources and templates for you to download and ...

Your business also has a visual identity, ensuring people remember your brand when it matters the most. Think of it like your brand’s DNA, which helps you stand out from competitors and make ...

Complex The brand identity building process is complex. This is especially true for organizations that offer a range of services and products. The process entails extensive research, including ...

L aunched in 2013 by the team behind Computer Arts magazine, The Brand Impact Awards (BIA) quickly gained prestige in the ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium. It is imperative that communications are cohesive while supporting the university's ...

Building upon the University’s previous brand identity and our proud history as a world-leading institution, we’ve updated and improved key elements of our identity to meet modern accessibility ...