In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

Or maybe Grok’s willingness to spout controversial fringe theories is a reminder to everyone about what AI is, and what it is ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019. It’s a similar story for magazine brands: spend is forecast at $3.7bn in 2025, a 38.6% slump since 2019. And ...