An InStyle editor found a flattering one-piece with a built-in skirt on Amazon, the Blooming Jelly One-Piece Swimsuit Dress.

But one brand — Blooming Jelly — is quietly rewriting that experience. And they’re not doing it with flashy campaigns or big celebrity collabs. They’re doing it by paying attention.

That’s where Blooming Jelly has quietly made its mark — creating thoughtfully made swimwear women can rely on. Over the past few years, Blooming Jelly has grown from a low-profile e-commerce ...

This Blooming Jelly Swimsuit Cover-Up looks just like a stylish blouse, and it’s lightweight and breathable to help you stay cool in the Miami heat. It has roll-up sleeves, a V-neck collar and ...

This Blooming Jelly Swim Dress has a deep V-neck with ruching around the bust to accentuate your figure. The built-in skirt proves a little more coverage, but the tie on the side makes it so you ...