2023 has been a difficult year because of the economic downturn. So, Tet 2024, which marked the year of the Dragon, provided the much-needed hope and belief for the category and Bia Saigon to bounce ...

Bia Saigon (BSG) is a renowned brand born and bred in Vietnam, and strongly associated with the Vietnamese cultural core. However, the brand has seen a decline in reputation among the younger audience ...