Barnes & Noble Will Open 60 New Stores in 2025, Indie Bookstores Are Thriving — And We Have TikTok to Thank (Exclusive)
Barnes & Noble is set to open at least 60 new brick and mortar stores this year, adding to a boom of bookstores opening in the U.S. But why are bookstores making a comeback? BookTok and 'third spaces' are playing big roles.
Barnes & Noble will open 60 new bookstores in 2025, breaking last year’s record as bookstore revival ramps up
After a decade of downsizing, the beloved bookseller is seeing a resurgence thanks in part to TikTok’s #BookTok and a rise in so-called third spaces. January was a long month, but we finally have some good news in 2025: Bookseller Barnes & Noble plans to open at least 60 new stores this year,
Barnes & Noble adding 60 bookstores this year
Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three new Barnes & Noble locations were planned, according to Axios.
“Because people are dancing in the bookstores?”: Social media in disbelief as Barnes & Noble adds 60 new stores thanks to TikTok
In a surprising turn of events, Barnes & Noble is putting on a bookshop comeback that could rival any superhero film.
Barnes & Noble To Open 60 New Stores In 2025, Indie Bookstores Thriving
Barnes & Noble plans to open 60 new stores in 2025, following the opening of a record 57 stores in 2024. Their new locations include a flagship store in Washington, DC, with more to come in New York,
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Barnes and Noble credits growth to emergence of ‘BookTok’
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