Two other Barbie fans I spoke with said they had called several stores, another explained that they were refreshing Cinemark’s website three hours before the merch dropped. I asked Cinemark ...

Social media has been ablaze finding a mistake on some of the musical movie’s packaging of their merchandise. Most ...

did Greta Gerwig’s cotton candy-hued “Barbie.” There’s something about a monochromatic color scheme that really gets brands ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Barbie fans of all ages, this one’s for you. The Barbie Truck Dreamhouse Living Tour is continuing its 2024 tour of the West ...

Look, we all know Barbie looks at porn. She’s an adult woman, it’s no big deal. But it’s maybe more of an issue when she ...

The tour brings exclusive Barbie-themed merchandise that can only be found at the truck. Some of the items include T-shirts, tote bags, pet bowls and trinket trays. Prices range from $15 to $75.

Mattel has lowered its sales forecast for the year, after a 17% decline in gross billings for Barbie merchandise in the third quarter. The Barbie brand was up against tough comparisons to last ...

did Greta Gerwig’s cotton candy-hued “Barbie.” Of course, like any high-saturation marketing moment, not every piece of merch or branded apparel is worth the buy. Sometimes brands agree to a ...