In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

Roald Dahl favourite takes centre stage in first Christmas 2024 advert - A well-known friendly giant appears in the Sainsbury ...

By using an established yet not overdone children’s book character, Sainsbury’s are cannily tapping into fond memories a ...

The BFG has a gigantic heart to match his size ... My favourite character from Dahl’s books is the man himself from his autobiographies Boy and Going Solo. The stories of his early life offer ...

Introducing the exciting new Book badge, designed by one of the UK’s best known illustrators, Sir Quentin Blake; who you might know from bringing to life characters such as Roald Dahl's BFG and ...

SAINSBURY’S has revealed its Christmas advert for 2024 and it features an iconic children’s character. The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature ...

While a further 28% shared that they believe shopping at the supermarket throughout the festive season is worth at least four ...

The new Victrix Pro BFG Controller themed around Call of Duty: Black Ops 6 works wirelessly on PS5, PS4, and PC.

The Turtle Beach Stealth Pivot retains the spirit of the Pro BFG but replaces the faceplate swapping with a rotation mechanic ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Grocery chain Sainsbury's has kicked off its Christmas campaign with its television ad featuring iconic literary character ...

This year, Sainsbury's advert features an appearance by the beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury's food services assistant ...