Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO understands the ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...

According to Salesforce, marketers use an average of 18 data sources. With all of that input, it’s vitally important to be ...

The animation effect "Fly In" is good at illustrating the sales funnel. You can choose to animate SmartArt as one object or one piece at a time. Create a circle set to the rotation of 290 degrees ...

The program delivers a veritable A-to-Z playbook for growth within their B2B-oriented organization or department. No prior marketing expertise is required, and this program is ideally suited for: ...

Today, businesses across all industries are perpetually on the hunt, aiming to boost their sales and increase revenue. Within this never-ending process of developing innovative customer journey ...

Most business establishments readily accept business reports from Business Intelligence software, which displays them in a Funnel chart type, which is widely used for presenting sales data.

I write about the virtual workforce and remote work. Before 2020, B2B sales of complex solutions and services were conducted almost entirely in person. All that changed with the pandemic.

In business-to-business e-commerce, only a small one-digit percentage of online sales are made via marketplaces ... In terms of gross merchandise volume (GMV), B2B e-commerce in Asia ranks ...

The global B2B eCommerce market valuing US$20.4 trillion in 2022 is over 5 times that of the B2C market. This report gives an overview of the market and main B2B countries, its trends, and the ...