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Why the MQL model is failing B2B marketing and what to use instead
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach ...
Marketing2y
How to Use the Awareness Stages to Nurture Leads From MQL to SQL
One of the biggest mistakes B2B businesses make in lead nurturing is to stop after a lead has reached the end of one nurture sequence. Prospects download a lead magnet, enter a sales email sequence, ...
Marketing6y
Why the MQL Is Broken, and What to Do About It
The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). But answering three simple questions will get your teams aligned: What makes a Sales-ready ...