While there are lessons to be learned from the consumer space, elevating online B2B is not simply a matter of copy-pasting ...

In the realm of B2B (business-to-business) sales, successful transactions often hinge on more than just the exchange of ...

According to Salesforce, marketers use an average of 18 data sources. With all of that input, it’s vitally important to be ...

Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition ...

OnRamp, the company that delivers seamless customer onboarding by automating and streamlining the post-sales process, announced today it has raised $14.2M across a seed and recent Series A funding ...

The B2B marketing team of the future is likely to be more agile, data-driven, and customer-centric than ever before, LinkedIn concludes in its “2024 B2B Marketing Benchmark” study.

Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the ...

Prateek Panda said Tactics like free trials, freemium models, and consultative selling can effectively lower barriers to ...

Slope's founders both have a background in AI, so large language models power the company’s underwriting infrastructure.

Kanlet.ai is a pipeline generation tool that augments your CRM. Kanlet.ai helps B2B sales teams build high-converting and ...

Strategic acquisition for enhanced B2B experiences. PathFactory has acquired Uberflip to combine content intelligence and ...

Unilog has once again demonstrated its excellence in digital commerce solutions for midmarket businesses. The company’s CX1 ...