The Drum’s editor-in-chief reports from the ANA Masters of Marketing Conference 2024, where the conversation turned to the ...

Discover why Brand-to-Human (B2H) marketing is the future, offering seamless experiences and genuine brand engagement. Say ...

B2B buyers aren’t just thinking about cost. Like their B2C counterparts, they have customer-experience expectations and ...

According to an Outsmart/KPMG study it represents just 3.3% of the UK’s total advertising power consumption. The findings ...

The fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for ...

If you're looking to showcase your B2B brand in a more ethical and sustainable way, check out Deloitte's blog on how to grow ...

Amy Hufft joined Klaviyo as vice president of brand and communications earlier this year to help the marketing software ...

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little ...

The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.

Looking ahead, B2C marketers are expected to focus on in-person experiences, such as music festivals. Alcohol brands such as ...

Leeds-based performance-led marketing communications agency, Source, has landed the PR strategy brief for nationwide capital ...

Doug Hollinger is BigCommerce's new senior vice president of go-to-market strategy. John Huntington serves as senior vice president of global partnerships. Ryan Means is the new senior vice president ...