It’s subjective, really, but the best options out there feature the right balance of notes, wearability (is there anything worse than a fragrance that doesn’t last throughout the day?), ...

“Fragrance transparency is growing, and consumers are eager to know the stories behind the materials that make their fragrances unique," Donna Ramanauskas, senior perfumer at Agilex Fragrances ...

Viral TikToks tout the hottest scent of the hour, but the fragrance is a highly personal experience, and what works for one person might not work for the next. To help you pick out the ideal ...

A fine perfume can have a hundred ingredients coming together to create an olfactory sensation—but sometimes, something simple is just as sweet. While you can make perfumes with complex top ...

But Hellmann’s is trying something totally different, and hopes we’ll all start to see mayo as… a fragrance? Hellmann’s has partnered with Tennessee Titans quarterback Will Levis to ...

If you find yourself developing a killer headache when riding an elevator with someone who was a bit generous dabbing on the perfume, you have company. More than 2 million Americans have fragrance ...

Promise. Rose is perhaps the most romantic fragrance note ever. But, weirdly enough, as much as I love sexy perfumes, I've never been a fan of rose. Full stop, I've long considered rose perfumes ...

A spritz of this, and a few sprays of that, and voilà—you have a bespoke scent that speaks to your personal style, vibe, and lifestyle “Fragrance is about the way it makes you feel,” says ...

We may earn commission on some of the items you choose to buy. For a decade, perfumer Christine Nagel had a secret: a fragrance she just couldn’t get out of her mind. As the in-house perfumer ...

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Former President of the United States of America, Donald Trump, has recently launched the Victory 47 perfume and Victory 47 ...