AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting ...

Leading VPNs share data with the marketing analytics software, AppsFlyer. We investigate whether your data is at risk.

In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028 ...

The recently concluded AppsFlyer’s flagship event, MAMA Goa 2025, highlighted the latest marketing trends and how brands can leverage their first-party data to deliver unique, revenue-focused ...

Appsflyer reveals mobile app consumer insights and behavioural trends in spending and usage for the holy month of Ramadan ...

A recent research by AppsFlyer measuring installation and user trends for 49 of the most popular crypto apps found that the ...

Shopping app sessions across the UAE, Saudi Arabia, and Qatar rose by over 20% YoY, reaching 682 million this year ...

The company has introduced a new cloud-based attribution solution for its mobile cloud gaming platform in partnership with AppsFlyer to allow developers attribute ad clicks and cloud-based gameplay as ...

To discuss these changes, PocketGamer.biz spoke with Damon Marshall, SVP of mobile growth and partnerships at Xsolla, about how the company is helping developers navigate this evolving landscape, ...

During the 2024 cricket season, the way fans followed the game changed significantly. Glance, with its AI-powered smart lock screens, saw a dramatic increase in user interaction. Over 120 million ...