Hall-of-fame bound Los Angeles Lakers' great LeBron James is now immortalized in doll form, becoming the first male athlete ...

LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

LeBron James was like a kid on Christmas morning when he saw his Kenbassador doll for the first time. Here's what he had to ...

LeBron James Becomes First Male Athlete To Have Official Ken Doll LeBron James Becomes Male Athlete To Have Official Ken Doll ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.