Being allowed to make mistakes is a big part of growing up without being coddled. Gen X understands that failure is a ...

The forgotten generation is not so forgotten when it comes to marketing. Of all the things Gen X could have been known for, the pickleball demographic really hurts. I guess I had hoped we'd not ...

Middle-aged consumers are no longer plagued by dated formulas and heritage brands seeking Gen Z’s attention. Gen X beauty is ...

"All of these things contribute to a pretty dire situation for them." An American Journal of Epidemiology study noted worsening mortality and morbidity rates for Generation X. This cohort is ...

Regardless of your age, you want to prepare for the "fragile decade," which is the five years before retirement and the five ...

All of which further added to the overall ... We continually find ourselves lacking the true ability to believe things will work out. Gen-X has been taught to live preparing for the negative ...

Now, the Gen X mom-of-two has shared her experience to ... Brookins regularly posts on Instagram (@chenoa.brookins) to share all things beauty, motherhood, and life in her forties.