(Looking for inspiration? Check out the best logos of all time.) A leaked PDF offers an utterly mind-boggling glimpse into ...

Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...

Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...