The International Alliance for Responsible Drinking (IARD) has partnered with technology and social media companies to “strengthen standards of responsibility” around alcohol advertising on digital ...

Coffee shop company Joe and the Juice has won the award for the most stress-inducing ad campaign I've seen this year. In ...

Lucozade brings its Energy and Sports drinks together for the first time in its 97-year history under a masterbrand platform. Research Consultant Up to £40k dependent on experience air-recruitment, ...

Jon Enoch is a London-based freelance photographer, who shoots lifestyle and portraiture for a range of clients including in ...

after a judge found it is plausible that advertising tricked consumers into thinking its drinks did not contain artificial ingredients. U.S. District Judge Jeffrey White said he will allow some class ...

It’s not enough for a drink just to taste good anymore. Most specialty grocery or liquor stores now offer colorful cans and bottles that advertise so-called adaptogens, ingredients that beverage ...

Swedish vodka brand Absolut has unveiled a limited-edition bottle based on an artwork by Andy Warhol that is currently being ...

What started in a Broad Ripple basement, supporting IU football, has now turned into one of college sports' most popular ...

After avenging herself on Disney and OpenAI, Ms. Johansson stars in a summer rom-com revolving around the race to the moon.

WARC has harmonised Nielsen's gross adex data with the revenue figures we receive directly from media owners and industry bodies in order to produce a new measure of advertising investment by product ...

In a joint statement, drinks companies and the IARD said they have “actively strengthened marketing codes” and embedded digital safeguards across their online channels. They said this has ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...