Google parent Alphabet Inc. reported first-quarter revenue and profit that exceeded analysts’ expectations, buoyed by ...

The comments come as Alphabet and other tech companies prepare to pay up due to the Trump administration’s trade policies.

Revenue from Google’s mainstay ad business, which makes up about 75% of its overall revenue, rose 8.5% to $66.89 billion.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...