Jacqui Kingswell built The Pilates Class into a global brand with smart marketing, influencer partnerships, and a strong ...

The fitness tracking company Fitbit just launched its first video ad. The campaign coincides with the rollout of new products that includes a "fitness super watch" called the Surge. The ...

But not all iPhone and Apple Watch users are interested in becoming Fitness Plus subscribers. Yet Apple will periodically nudge them to sign-up by pushing ads via notifications to their devices.