To launch the adidas Originals ZX trainer, we created the world's first edible sneaker drop and teamed up with Deliveroo to get an edible and wearable version of the shoe in customer's hands. Launched ...

Adidas trainers sold at the Darwen exhibition on Friday. "It's like barm cake vs bap," he said. "People just say it differently; there's not a right or wrong way." What is usually considered to be ...