Disney has expanded the proprietary customer data that underpins its ad tech platform to Europe and the Middle East, ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Meta Platforms (META) might still be best known as the social media giant behind Facebook, Instagram, and WhatsApp, but it’s ...

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

Kao declined to share specific details on pricing. The lenses are currently only available as a premium managed service and not through Snap’s self-serve ad platform. They appear as a “first lens ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Google and Roblox team up This week, the platform announced a new partnership with Google that brings its immersive ad inventory – think virtual billboards and rewarded video units – into ...