There's a noticeable tendency among business owners and marketers to just throw all and sundry at advertising walls (i.e. platforms) and hope that something sticks. That is a wasteful and inefficient ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

This article was originally published October 2023. Earlier this spring, Snap's advertising team got an unwelcome jolt. Amazon, a major Snap advertiser and the world's biggest advertiser ...

PETALING JAYA: The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant.

The tech giant may be forced to sell parts of its highly profitable advertising technology unit, disrupting a business with ...

The latest AA/WARC survey data shows that UK ad spend rose 6.1% during 2023, to a total of £36.6bn. Growth was driven mostly by rises in search (+11.9%) and online display (+11.3%) formats which, ...