DeSoto was a brand that lasted 31 years and saw some of its highest popularity in the late 1950s, only to be retired ... in the middle budget between Plymouth and Chrysler luxury cars, offering ...

Unassuming inside and out, this plain-looking 1959 Plymouth Belvedere hits the road with a 500-horsepower Dodge Viper engine.

By the end of the decade, it purchased Dodge and Fargo Trucks and established two new divisions, Plymouth ... initially, DeSoto became a slow-selling brand in the 1950s. With Dodge moving upmarket ...

However, today it's best associated with decades of providing and servicing parts for high-performance muscle cars from brands like Dodge, Plymouth, DeSoto, Ram, Chrysler, and Imperial.