Now, Southwest Airlines will exclusively be helping them to do that. Per a press release on Thursday, Southwest is now the official airline of the Southeastern Conference. The deal with the league and its television network started at the beginning of July and will include several sports at its member schools.

Bye-bye Big 12, hello SEC. Texas and Oklahoma finally made their long-awaited conference switch. Which meant it's time to party with campus carnivals and concerts The three-years-in-the-making switch to the Southeastern Conference for both programs became official Monday.

Southwest Airlines Co. (NYSE: LUV) today announces a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network to be the "Official Airline of the SEC." The deal—officially launched on July 1—will primarily highlight the athletic contributions to SEC football,