Founded by Luca Benini in 1989, Slam Jam was born to serve the underground scenes long before the term streetwear even existed. From its headquarters in Ferrara, far from the European fashion establishment, Slam Jam was able to hone its own unique, highly distinctive style, using art, music and clubbing as its guide to connecting with tribes of like-minded people across the world, and becoming Italy’s first importer of then unknown brands such as Stussy. Beginning with a small warehouse on the rural outskirts of Ferrara, over the last 30 years Slam Jam has become a globally recognized cultural institution and seal of approval applied to clothing and goods that represent urban subcultures.