NorCal Bike Sport started out as Dave's Bike Sport back in 1985 when the original owner, Dave Walters, opened up the shop as a way to provide for the needs of local bicycle racers and triathletes. Dave has been credited for his pivotal role in developing Santa Rosa as a hotbed for competitive cycling. NorCal Bike Sport carries on the tradition today - it was the first store in the nation to become a Specialized Concept Store and is the go to pro road shop in the North Bay Area.