From the very beginning, it was clear that George Lee Wainscott was driven by an independent ambition. His pioneering spirit led him to establish a soft drink company in 1902 after laying eyes on a carbonation machine. Ale-8 was first sampled at the 1926 Clark County fair, where a slogan contest was held. “A Late One” was the winning entry. The company and the family secret stayed protected through four generations. In the fall of 2009, Wainscott’s great-great-nephew Fielding Rogers, at age 28, became the youngest family member in Ale-8 history to assume the leadership role. To this day, Fielding Rogers prepares the Ale-8 secret formula using Wainscott’s handwritten notes and our own specialty blended ginger.